This was an advert in which had shown to be quite sexist and controversial when watched by women. When you first watch this video you think that the woman is jus getting back from work and is going to get changed into something more comfortable, or about to have a shower as she walks into a bathroom and begins to undress. This on its own would attract men as it automatically grabs their attention while the attractive woman undresses. However on the other hand suggests that women always wear sexy underwear all the time. This could be offensive to woman as it may mean that they have a standard in which women should follow. These sexual connotations of women could be offensive to woman but will also attract to men as it is a advert to technology which would therefore suggest it was targeted to a predominantly male gender.

There is signs of binary opposition from the traditional roles of men and women. The male is at home doing his own work while the woman walks into the room smartly dressed looking to have some pleasure from the man after a long day of work. This is usually the men who tend to fantasise coming home to a wife/girlfriend in which is willing to have sex with them after a long day of work.

The close up of her legs while she puts on her leggings and her bra had been one of the reasons in which this advert was banned from the UK as it could have been seen to be very controversial as it is a negative representation of women.

This is quite controversial to women as a smartly dressed woman can be seen to be successful or a role model to some and this advertisement has represented women negatively. She portrays women as sex objects solely for purposes of pleasuring men, and although her dominance towards the male is signified, this advertisement shows how she herself is just a sexual object and she uses her body and her minimum clothing to be a way of pleasing her boyfriend/husband.