Conference

Chewing Gum For The Brain? Why Do People Talk Such Rubbish About Media Studies?

Homer Simpson - "Angry parents accuse school of 'dumbing down' English by showing The Simpsons in class". - Daily Mail

"Tories to tackle Media Studies menace" - The Independent

"Worthless qualifications give false hope to state pupils says Harrow Head" - Barnaby Leman - The Guardian

"entry rates for Media A-Level in 10 years have increased by 160%" - Micheal Gove - The Guardian

"A Mickey Mouse subject" - 'Dons despair as students spurn science in favour of "media studies' - Martin Baker

"It wont get you a job!" - 'Students "misled" over jobs in the media' - 'Media Graduates finish up as clerks and cooks'

Matthew Arnold - book on working class threats

Literature against Pop Culture - book - Frank & Queenie Leavis

"Saving innocent kids from violence. tobacco, alcohol, sex and obestiy. - Caused by the media

Online Media, Cleggmania and the Cowell Factor.

How do online media and convergence impact on the ways audiences and producers use and create media?

Convergence - "We're talking about a converged interaactive media industry. There's an increasin interplay between gaming, online, TV and films - its all coming together". - Jon Kingsbury - NESTA

Media 2,0 - allows democracy to flow - interactivity with audiences around the world. UGC - allows people to express their own opinion and produce their own content.

"Only Democracy gives us that right" - Tony Benn

Dan Gillmore - Book "We The Media"

People To Read
** David Gauntlett
** Sonia Livingstone
** David Buckingham
** Annette Hill
** Michael Wesch
** Dan Gillmore
** Graeme Turner

Perfecting Your Production Work

Research
• realy look at examples
• research every angle
• conventions, audiences,

Planning
• plan for all eventualities - what could possibly go wrong?
• record all your planning
• show the process of your 'journey'

Blogging
• a blog allows you to link examples, ideas and inspiration
• keeps a record of the process of your project's journey

Evidence
• storyboards, animatics, recce photos
• flatplans, all your original images
• screengrabs of your manipulation of material - digital editing, photoshop etc.

Ideas
• keep ideas simple
• have a workable concept
• try the '25 word pitch' or the 'lift pitch'

Get Feedback
• at all stages from peers, teachers and others
• keep records of all stages
• take notice of it and respond to it

Equipment
• practice on it
• prepare it, get to know it
• make the most of it

Production
• always shoot extra for coverage
• organise your material before editing
• organise with the big picture
• fine tune the detail later

Adverts

In this advert women are represented in a more positive way as they are seen as more dominant and controlling. The beginning of this advert the woman is in her room while the man delivers a package to her which connotes a a binary position as the woman is not serving the man but the other way around. The positive representation of woman allows the woman in the advert to see how the deodorant works on the man before she uses it on herself which suggest that the male character is more of a servant than anything else.

Unlike the negative representation of woman on the other advert, woman are not seen as sex objects but as more glamorous people in which are more important than men. This is because men throughout the advert are seen as servants or objects as the woman is able to strip him and try the deodorant on him at her own will and the man does not have any say over it. Also towards the end of the adverts the woman walks towards the camera which is at a low angle looking up at her which suggests that she is more powerful. The 2 men standing either side of her watching her walk away also shows signs of jealousy and weakness as they are just objects to the woman.

This was an advert in which had shown to be quite sexist and controversial when watched by women. When you first watch this video you think that the woman is jus getting back from work and is going to get changed into something more comfortable, or about to have a shower as she walks into a bathroom and begins to undress. This on its own would attract men as it automatically grabs their attention while the attractive woman undresses. However on the other hand suggests that women always wear sexy underwear all the time. This could be offensive to woman as it may mean that they have a standard in which women should follow. These sexual connotations of women could be offensive to woman but will also attract to men as it is a advert to technology which would therefore suggest it was targeted to a predominantly male gender.

There is signs of binary opposition from the traditional roles of men and women. The male is at home doing his own work while the woman walks into the room smartly dressed looking to have some pleasure from the man after a long day of work. This is usually the men who tend to fantasise coming home to a wife/girlfriend in which is willing to have sex with them after a long day of work.

The close up of her legs while she puts on her leggings and her bra had been one of the reasons in which this advert was banned from the UK as it could have been seen to be very controversial as it is a negative representation of women.

This is quite controversial to women as a smartly dressed woman can be seen to be successful or a role model to some and this advertisement has represented women negatively. She portrays women as sex objects solely for purposes of pleasuring men, and although her dominance towards the male is signified, this advertisement shows how she herself is just a sexual object and she uses her body and her minimum clothing to be a way of pleasing her boyfriend/husband.