Adverts

In this advert women are represented in a more positive way as they are seen as more dominant and controlling. The beginning of this advert the woman is in her room while the man delivers a package to her which connotes a a binary position as the woman is not serving the man but the other way around. The positive representation of woman allows the woman in the advert to see how the deodorant works on the man before she uses it on herself which suggest that the male character is more of a servant than anything else.

Unlike the negative representation of woman on the other advert, woman are not seen as sex objects but as more glamorous people in which are more important than men. This is because men throughout the advert are seen as servants or objects as the woman is able to strip him and try the deodorant on him at her own will and the man does not have any say over it. Also towards the end of the adverts the woman walks towards the camera which is at a low angle looking up at her which suggests that she is more powerful. The 2 men standing either side of her watching her walk away also shows signs of jealousy and weakness as they are just objects to the woman.